I’m Bigger Than Endorsement Deals, I Now Do Partnership’ – Don Jazzy
The CEO of Mavin Records says he’s outgrown being a brand ambassador
at this stage in his career who has a stake in Flobyt, a free WiFi
service, said he’s now into partnerships.
During the launch of Flobyt in Lagos, He said:
“Brand ambassador? I stopped that a long time ago. We are bigger than those things now. We are more about partnerships,”
According to the ace producer, Flobyt will help increase the access
of Nigerian consumers to local content. He revealed that Nigerian music
is mostly streamed and purchased by those in the United Kingdom and the
“It will be nice for your consumers to access your music on the
go. If you look at our analytics on how our music is being consumed, we
noticed that the people that buy and stream are more from the UK, US and
other African countries.”
The co-owner of the defunct Mo-Hits Records noted that if Nigerians
have easy, affordable internet access, they will be the highest
consumers of local content.
“Obviously if there’s more WiFi here, the number will grow because our core fanbase is here,” he added.
DonJazzy also disclosed that he will soon be going into movie production.